Strategic Concept and Software Product Planning
For information and knowledge based products to be effective, they must operate powerfully within the whole environment. They must be integrated within a particular context, situation, background, or event. Often times, this is the missing piece of many multimedia software projects. plusinsight Berlin works to identify and transform organization´s existing intellectual capital and methodologies. Out of the collaboration with their clients comes a direct connection between knowledge-related activities and corporate or cultural assets. plusinsight Berlin formulates strategies that transcend short-term technology requirements while providing immediate and evolving benefits. This process is inspirational.

Client/User Focused Interface Design
Analyzing the users needs and task requirements, we define objectives and provide options, specifying design solutions and navigational paths for intuitively operated, easily accessible, software design. We approach the whole, not the parts of a problem. Each application we design relies upon a consistent, conceptual framework of appropriate metaphors and visual clues.

Human Factors
A superior interface begins with close attention to several basic considerations. Carefully planned, task oriented interfaces provide users with visually, conceptually and linguistically clear, and functionally consistent applications. Our design solutions emerge from thorough understanding of the tasks users want to complete and the information they want to access.

Graphic Art and Animations
If a picture tells a thousand words, then the models for communicating the power of information and narratives is contained not only in the text but in the graphics. plusinsight Berlin is keeping ahead by developing the next generation of software for projects by making the best use of knowledge in motion.

Full Service
plusinsight Berlin closely works together with plusinsight-Hamburg (www.plusinsight-hh.de). plusinsight-Hamburg is an advertising agency specialized on direct marketing, full service classic ad concepts and production.