We are not talking about computer and we don´t talk about downloading software or upgrading hardware. Nor do we talk about 3-D rendering, animation or special effects.

We want to see more than the screen. We want to see the bigger picture behind an idea. But before doing that we are asking questions.

We are asking questions about visions and goals, strategies and necessities, about image and identity, shape, form and content, processes and products. We are questioning ideas, creativity, design, teamwork and our abilities to do and create the best.

plusinsight Berlin creates user-friendly interactive multimedia systems and interfaces that deal with large amounts of varied information for people with varying levels of computer knowledge. Our software is flexible and updateable. plusinsight Berlin simplify the work with computers, while emulating existing human processes. Other services include strategic planning on the use and implementation of interactive multimedia for educational and financial institutions. plusinsight Berlin´s mission is to create unique products and services that impart a meaningful experience to people who use them.

plusinsight Berlin´s graphics do not manipulate. They encourage the user to learn and listen, to see and understand. On this web site plusinsight Berlin created a space where art meets business, a syntheses in-between. The digital data is used in order to deliver knowledge and ideas in order to interact with people, with machines and with ideas.

We are creating extraordinary products. Inspiring solutions with new digital media. Nobody knows what art is. Art is an essential part of our society, of our civilization, it unifies all areas of life. Art lets us think and meditate. Art is the counterpart for the strictly rational. Art is an expression of playful fantasy and insight. media means knowing how to, means the way. It is the way: to enable us to making things, to distribute, to realize. Art needs all of that. Art needs ways to communicate, to distribute, to spread over all countries. If nobody understands art, art will not work, nobody will listen to its tunes. The language of art is different from our everyday life. We want to learn this language, we want to teach this language.

The term new media is relative. Leonardo da Vinci´s new media was oil color. In the 15 th century it was the printing press, the first news paper, it was radio, film and video for our parents. Now it is collective memory, metal architecture, connection, networks, the time after post modernism which we call mindism, it is the time where human machine interfaces do not any longer exist. It is the time of cyborgs and androids.

Systematically plusinsight Berlin seeks to unify future orientated media- and computer techniques with new developments of the arts. We are working with new media, we produce electronic images, information and systems. We communicate with digital data in order to deliver knowledge and ideas. We interact with people, with machines, with ideas. We know of the possibility to change our awareness of reality.