Plusinsight was commissioned to create a Website for the exclusive little goldsmith studio. Also we
created a suitable online Logo that should communicate the typical style of the owner.
The Studio Goldrausch is an exclusive Goldsmith in the middle of Cologne. The owner wanted to
display her art and her design in the first place. She pointed out, that usually her clients have
long and close relationships to her and to every piece they acquire. It was important not to put up
a big site but to keep the personal emotion even online. So we decided to take her peppy handwriting
as her logo. For the online version we simply added the word online with a straight lined typo. Simple
ideas are the best ideas. Her style is the same way.
We worked together very closely. We didn´t change the loosely defined Corporate Identity
but broadened it with some new aspects.
Full service.