Art Direction

Con Edison wanted to employ intranet technology to create a system of rapid storage, navigation, retrieval and exchange of information, coupled with a comprehensive learning and communications network linking Con Edisons employees.

Unified Field worked with Con Edison to develop an unusual, graphically exciting, user-friendly pilot intranet site capable of delivering the immense information resources of Con Edison to all employees´ desktops with minimal cost, time and effort. The intranet pilot site was a call to action for an effective and efficient vehicle for transporting and communicating an informative and inspired message of performance.
As Unified Fields Art Director it was my task to lead the interface to a convincing point.