In 2002 plusinsight was instructed to create a new look and corporate logo for the client Callas Hospitality Group. Callas Hospitality Group is the umbrella brand name for three different brands.
1. Callas Hospitality is a high end head hunting agency specialized on international luxury hotel business.
2. Callas Consult is a consulting company specialized on international luxury hotel business.
3. Callas People help employees to find good positions in the international luxury hotel business.

The design had to be exceptional. The companies CEO told us that people in this business are always a little dramatic and theatrical. He wanted the logo to have the same quality. We created an image that associates a flower referring to the exclusive Calla. The blossom however are hands referring to the opera singer Maria Callas. The hands are open and look like a cup. Ready to serve and fulfill other peoples dreams and wishes.

The websites creative graphical user interface engages the users, it drives interaction in a way that suits the target group of Callas Hospitality Group and effectively communicates business objectives and vision. We tried to translate information into insight and insight into action.